›› 2019, Vol. 31 ›› Issue (5): 837-845.DOI: 10.3969/j.issn.1004-1524.2019.05.21

• Agricultural Economy and Development • Previous Articles     Next Articles

Research on development and revitalization of beekeeping in Zhejiang Province

FU Linlin, MAO Xiaohong, MAO Xiaobao*   

  1. Institute of Rural Development, Zhejiang Academy of Agricultural Sciences, Hangzhou 310021, China
  • Received:2018-07-18 Online:2019-05-25 Published:2019-05-23

Abstract: Zhejiang Province, a national honey province, was taken as an example, and the production and sales of beekeeping in Zhejiang was investigated using bee product market research data and beekeeper survey data from a macro perspective. Subsequently, the production and management behaviors and existing problems of beekeepers were analyzed from a microscopic perspective. On this basis, an empirical analysis of the factors that affected the income of the beekeepers was carried out. The results showed that the cultural level, breeding scale, breeding methods, technology adoption and main marketing channels of beekeepers had a significant impact on the income of beekeepers. Finally, some countermeasures and suggestions were put forward to promote the sustainable development of beekeeping in Zhejiang.

Key words: beekeeping development, beekeeper, existing problem, influencing factor, revitalization countermeasure

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