农业文化遗产研学旅行发展潜力研究——以浙江德清淡水珍珠传统养殖与利用系统为例

doi:10.3969/j.issn.1004-1524.20220888

浙江农业学报 ›› 2023, Vol. 35 ›› Issue (7): 1740-1754.DOI: 10.3969/j.issn.1004-1524.20220888

农业文化遗产研学旅行发展潜力研究——以浙江德清淡水珍珠传统养殖与利用系统为例

王博杰¹^,²(), 何思源¹, 闵庆文¹^,²^,^*(), 杨伦¹, 舒馨月³, 杨晓¹^,²

1.中国科学院地理科学与资源研究所,北京 100101
2.中国科学院大学资源与环境学院,北京 100049
3.衢州学院教务处,浙江衢州 324000

收稿日期:2022-06-15 出版日期:2023-07-25 发布日期:2023-08-17
作者简介:王博杰(1997—),男,河南三门峡人,博士研究生,主要研究方向为自然保护地管理和生态旅游。E-mail:wangbj.19b@igsnrr.ac.cn
通讯作者: *闵庆文,E-mail:minqw@igsnrr.ac.cn
基金资助:
浙江德清淡水珍珠传统养殖与利用系统保护、传承与利用项目

Development potential of educational tourism in agricultural heritage sites: a case study of Deqing Traditional Freshwater Pearl Utilization System in Zhejiang Province, China

WANG Bojie¹^,²(), HE Siyuan¹, MIN Qingwen¹^,²^,^*(), YANG Lun¹, SHU Xinyue³, YANG Xiao¹^,²

1. Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences, Beijing 100101, China
2. College of Resources and Environment, University of Chinese Academy of Sciences, Beijing 100049, China
3. Academic Affairs Department, Quzhou University, Quzhou 324000, China

Received:2022-06-15 Online:2023-07-25 Published:2023-08-17
Contact: MIN Qingwen

摘要/Abstract

摘要：

农业文化遗产地拥有独特而丰富的自然与文化研学旅行资源,发展研学旅行的潜力突出。农业文化遗产地研学功能的实现,对于农业知识和农耕文化在代内和代际的传递,以及内源性遗产保护意识的培养具有现实影响。本文尝试构建农业文化遗产地研学旅行发展潜力评价指标体系,从资源价值潜力、遗产承载潜力、设施服务潜力和市场发展潜力4个维度,选取农业历史文化价值、农业教育价值、自然教育价值、遗产资源本底、政策保护水平、交通可达性、设施接待水平、安全保障能力、研学市场支撑力、利益相关者支持水平10个层面的19项评价指标,通过网络层次分析法和熵值法确定指标权重,并以浙江德清淡水珍珠传统养殖与利用系统为例对其研学旅行发展潜力进行评价。研究表明:德清的农业文化遗产研学旅行发展以阜溪街道的综合潜力最为突出;洛舍镇、钟管镇、新市镇、乾元镇和雷甸镇在未来强化相关研学基础设施建设的基础上具有较高的发展潜力;新安镇和禹越镇由于资源禀赋和服务设施基础较薄弱,开发潜力较低。为进一步增强优势地区研学旅行发展的潜力,建议通过资源与遗产地组合的方式多样化消费选择,增强研学产品的趣味性和体验性。农业文化遗产地研学旅行发展潜力评价体系的提出,可为农业文化遗产地资源的可持续利用和旅游发展实践提供理论指导和方法支撑。

关键词: 农业文化遗产, 研学旅行, 旅游资源, 潜力评价

Abstract:

The tourism resources of Agricultural Heritage Systems (AHS) sites are unique and outstanding, which are mainly attributed to their traditional farming technology, culture and knowledge of agro-system, agro-biodiversity and social-cultural landscape during long-term human-nature interactions. As an innovative attempt, the induction of educational tourism is considered to be an effective way to couple heritage conservation with the tourism and hospitality industry in AHS sites. Accordingly, we tried to evaluate the development potential of educational tourism in AHS sites. A four-dimensional evaluation framework was developed, which considered the resource values potential, heritage carrying potential, facility service potential and market development potential. Ten criterion levels, including agricultural history and culture values, agricultural education values, nature education values, heritage resource endowment, policy conservation level, transportation accessibility, facility reception levels, safety and security capacities, educational tourism market support, stakeholder support levels, which were further expressed by 19 indexes. Subsequently, the weights of criterion levels and indexes were developed through Analytic Network Process (ANP) and Entropy Weight Method (EWM), and the development potential was analyzed using overlay and reclass functions in ArcGIS software. Finally, the evaluation framework was applied in Deqing Traditional Freshwater Pearl Utilization System, an AHS site in Zhejiang Province, China. The results suggested that Fuxi Street had the most outstanding development potential for educational tourism. Towns of luoshe, Zhongguan, Xinshi, Qianyuan, and Leidian had a high development potential based on the strengthening of relevant research and infrastructures. The tourism resources and service facilities in towns of Xin’an and Yuyue did not develop well, and therefore the development potential for educational tourism in these towns were low. To further enhance the development potential of educational tourism in advantaged areas, it was suggested to diversify consumption options through a combination of human-nature resources, and to enhance the interactivity and experience of educational tourism products. From the perspective of development potential, the holistic evaluation framework of educational tourism provided both theoretical guidance and methodological support for the tourism sectors in AHS sites.

Key words: agricultural heritage systems (AHS), educational tourism, tourism resources, potential evaluation

中图分类号:

F304.1

王博杰, 何思源, 闵庆文, 杨伦, 舒馨月, 杨晓. 农业文化遗产研学旅行发展潜力研究——以浙江德清淡水珍珠传统养殖与利用系统为例[J]. 浙江农业学报, 2023, 35(7): 1740-1754.

WANG Bojie, HE Siyuan, MIN Qingwen, YANG Lun, SHU Xinyue, YANG Xiao. Development potential of educational tourism in agricultural heritage sites: a case study of Deqing Traditional Freshwater Pearl Utilization System in Zhejiang Province, China[J]. Acta Agriculturae Zhejiangensis, 2023, 35(7): 1740-1754.

图/表 6

参考文献 43

[1]	国家旅游局.研学旅行服务规范: LB/T 054—2016[S]. 北京: 中国标准出版社, 2017.
[2]	马波, 刘盟. 中小学生研学旅行研究的三个关键问题[J]. 旅游学刊, 2020, 35(9): 1-4.
	MA B, LIU M. Three key issues in the educational tourism for primary and secondary school students[J]. Tourism Tribune, 2020, 35(9): 1-4. (in Chinese)
[3]	中华人民共和国教育部. 2020年全国教育事业发展统计公报[R/OL]. ( 2021-08-07)[2022-06-15].http://www.moe.gov.cn/jyb_sjzl/sjzl_fztjyb/202108/t20210827_555004.html
[4]	刘俊, 周彤昕. 利益相关者视角下研学旅行行业发展的内在张力[J]. 旅游科学, 2020, 34(4): 56-69.
	LIU J, ZHOU T X. Intrinsic tensions of study tourism development: a multi-stakeholders perspective[J]. Tourism Science, 2020, 34(4): 56-69. (in Chinese with English abstract)
[5]	OHE Y. Educational tourism in agriculture and identity of farm successors[J]. Tourism Economics, 2018, 24(2): 167-184.
[6]	MCGLADDERY C A, LUBBE B A. Rethinking educational tourism: proposing a new model and future directions[J]. Tourism Review, 2017, 72(3): 319-329.
[7]	ABUBAKAR A M, SHNEIKAT B H T, ODAY A. Motivational factors for educational tourism: a case study in Northern Cyprus[J]. Tourism Management Perspectives, 2014, 11: 58-62.
[8]	BHUIYAN M A H, ISLAM R, SIWAR C, et al. Educational tourism and forest conservation: diversification for child education[J]. Procedia: Social and Behavioral Sciences, 2010, 7: 19-23.
[9]	LONG J, VOGELAAR A, HALE B W. Toward sustainable educational travel[J]. Journal of Sustainable Tourism, 2014, 22(3): 421-439.
[10]	MATAHIR H, TANG C F. Educational tourism and its implications on economic growth in Malaysia[J]. Asia Pacific Journal of Tourism Research, 2017, 22(11): 1110-1123.
[11]	赵幼芳. 试论我国国内旅游的青少年学生市场[J]. 旅游学刊, 1996, 11(4): 33-35.
	ZHAO Y F. On the teenage students segment in China’s domestic tourist market[J]. Tourism Tribune, 1996, 11(4): 33-35. (in Chinese with English abstract)
[12]	杨晓. 研学旅行的内涵、类型与实施策略[J]. 课程教材教法, 2018, 38(4): 131-135.
	YANG X. Research on study tour: connotation, type and implementation strategy[J]. Curriculum, Teaching Material and Method, 2018, 38(4): 131-135. (in Chinese with English abstract)
[13]	刘璐, 曾素林. 中小学研学旅行研究进展与反思[J]. 教育探索, 2018(1): 8-12.
	LIU L, ZENG S L. The development of research on study tours in primary and middle schools and reflections[J]. Education Exploration, 2018(1): 8-12. (in Chinese)
[14]	刘璐, 曾素林. 国外中小学研学旅行课程实施的模式、特点及启示[J]. 课程教材教法, 2018, 38(4): 136-140.
	LIU L, ZENG S L. The modes, characteristics and revelations of study tour curriculum implementation in foreign primary and secondary schools[J]. Curriculum, Teaching Material and Method, 2018, 38(4): 136-140. (in Chinese with English abstract)
[15]	余吕明. 研学旅行的价值意蕴与保障机制研究: 以宁波市M学校的实践为个案[J]. 教育理论与实践, 2021, 41(32): 22-25.
	YU L M. Research on the value implication and guarantee mechanism of study travel: a case study of the practice of M school in Ningbo[J]. Theory and Practice of Education, 2021, 41(32): 22-25. (in Chinese with English abstract)
[16]	文媛, 沈世伟. 价值共创视角下非遗研学旅行产品开发研究: 基于需求侧的调研[J]. 资源开发与市场, 2021, 37(3): 380-384.
	WEN Y, SHEN S W. Research on intangible cultural heritage educational tourism products development from a value co-creation perspective: a survey study on demand side[J]. Resource Development & Market, 2021, 37(3): 380-384. (in Chinese with English abstract)
[17]	吴颖惠, 宋世云, 刘晓宇. 中小学研学旅行课程设计与实施策略[J]. 上海教育科研, 2021(3): 67-71.
	WU Y H, SONG S Y, LIU X Y. Design and implementation strategy of educational tourism curriculum in primary and secondary schools[J]. Journal of Shanghai Educational Research, 2021(3): 67-71.(in Chinse)
[18]	闵庆文. 重要农业文化遗产及其保护研究的优先领域、问题与对策[J]. 中国生态农业学报(中英文), 2020, 28(9): 1285-1293.
	MIN Q W. Research priorities, problems and countermeasures of Important Agricultural Heritage Systems and their conservation[J]. Chinese Journal of Eco-Agriculture, 2020, 28(9): 1285-1293. (in Chinese with English abstract)
[19]	苏宁, 刘某承. 农业文化遗产地研学可行性分析[J]. 自然与文化遗产研究, 2019, 4(11): 71-73.
	SU N, LIU M C. Feasibility analysis of research & study agricultural heritage systems[J]. Study on Natural and Cultural Heritage, 2019, 4(11): 71-73. (in Chinese with English abstract)
[20]	孙业红, 成升魁, 钟林生, 等. 农业文化遗产地旅游资源潜力评价: 以浙江省青田县为例[J]. 资源科学, 2010, 32(6): 1026-1034.
	SUN Y H, CHENG S K, ZHONG L S, et al. Assessment on tourism resources potential for agricultural heritage sites: a case study on Qingtian County in Zhejiang Province[J]. Resources Science, 2010, 32(6): 1026-1034. (in Chinese with English abstract)
[21]	王博杰, 何思源, 闵庆文, 等. 开发适宜性视角的农业文化遗产地旅游资源评价框架:以浙江省庆元县为例[J]. 中国生态农业学报(中英文), 2020, 28(9): 1382-1396.
	WANG B J, HE S Y, MIN Q W, et al. Framework for evaluating the development suitability of tourism resources in agricultural heritage systems: a case study of Qingyuan County in Zhejiang Province[J]. Chinese Journal of Eco-Agriculture, 2020, 28(9): 1382-1396. (in Chinese with English abstract)
[22]	陈东军, 钟林生, 肖练练. 国家公园研学旅行适宜性评价指标体系构建与实证研究[J]. 生态学报, 2020, 40(20): 7222-7230.
	CHEN D J, ZHONG L S, XIAO L L. Construction and empirical analysis of the suitability evaluation of study travel development in National Park[J]. Acta Ecologica Sinica, 2020, 40(20): 7222-7230. (in Chinese with English abstract)
[23]	钟晓华. 遗产社区的社会抗逆力: 风险管理视角下的城市遗产保护[J]. 城市发展研究, 2016, 23(2): 23-29.
	ZHONG X H. Social resilience of heritage communities: the conservation of urban heritage in the perspective of risk management[J]. Urban Development Studies, 2016, 23(2): 23-29. (in Chinese with English abstract)
[24]	夏晨晨. 湘西体育非物质文化遗产传承人生存状态及其传承成效研究[D]. 吉首: 吉首大学, 2018.
	XIA C C. A study on the survival and survival of Xiangxi’s intangible cultural heritage[D]. Jishou: Jishou University, 2018. (in Chinese with English abstract)
[25]	JIAO W J, WANG B J, SUN Y H, et al. Design and application of the annual report of globally important agricultural heritage systems (GIAHS) monitoring[J]. Journal of Resources and Ecology, 2021, 12: 498-512.
[26]	WANG B J, HE S Y, MIN Q W, et al. Influence of residents’ perception of tourism’s impact on supporting tourism development in a GIAHS site: the mediating role of perceived justice and community identity[J]. Land, 2021, 10(10): 998.
[27]	周尚意, 姜苗苗. 北京敬老院空间可进入性分析: 以海淀区敬老院的全样本调查分析为例[J]. 北京联合大学学报, 2002, 16(1): 21-25.
	ZHOU S Y, JIANG M M. Convenience and justice: accessibility of the assisted living residences for aged people[J]. Journal of Beijing Union University, 2002, 16(1): 21-25. (in Chinese with English abstract)
[28]	张捷, 李升峰, 周寅康, 等. 九寨沟风景区游客入游距离特征研究[J]. 长江流域资源与环境, 2002, 11(1): 5-9.
	ZHANG J, LI S F, ZHOU Y K, et al. Distance characters of tourist travel behaviour in Jiuzhaigou District, Sichuan, China[J]. Resources and Enuironment in the Yangtze Basin, 2002, 11(1): 5-9. (in Chinese with English abstract)
[29]	梅雨晴. 我国首批研学旅游目的地发展潜力评价[D]. 湘潭: 湘潭大学, 2018.
	MEI Y Q. The evaluation of development potential for the first batch of educational tourism destinations in China[D]. Xiangtan: Xiangtan University, 2018. (in Chinese with English abstract)
[30]	闵庆文, 王博杰. 守正创新: 农业文化遗产地的乡舍民宿及其发展路径[J]. 世界建筑, 2021(8): 12-14.
	MIN Q W, WANG B J. Innovation with integrity: home-stay-tourism in agri-cultural heritage sites and its development path[J]. World Architecture, 2021(8): 12-14. (in Chinese with English abstract)
[31]	王英, 孙业红, 苏莹莹, 等. 基于社区参与的农业文化遗产旅游解说资源研究: 以浙江青田稻鱼共生系统为例[J]. 旅游学刊, 2020, 35(5): 75-86.
	WANG Y, SUN Y H, SU Y Y, et al. Research on agricultural heritage tourism interpretation resources based on community participation: a case study of rice fish system[J]. Tourism Tribune, 2020, 35(5): 75-86. (in Chinese with English abstract)
[32]	徐小琴, 汪本学. 浙江农业文化遗产地旅游价值评价与客源市场分析及其开发策略[J]. 经济地理, 2021, 41(6): 232-240.
	XU X Q, WANG B X. Evaluation system of tourist attraction and tourist market and development strategies of agricultural heritages in Zhejiang[J]. Economic Geography, 2021, 41(6): 232-240. (in Chinese with English abstract)
[33]	冯学钢, 王晓云, 杨昇. 西南民族旅游目的地发展潜力研究[J]. 旅游论坛, 2009, 2(1): 62-66.
	FENG X G, WANG X Y, YANG S. Study on the ethnic tourism destination development in southwest China[J]. Tourism Forum, 2009, 2(1): 62-66. (in Chinese with English abstract)
[34]	黄雅婷, 赵媛. 中学研学旅行支持度调查及成因分析: 以南京市为例[J]. 地理教学, 2019(23): 56-60.
	HUANG Y T, ZHAO Y. Support survey and cause analysis of travel study in middle school: a case study of Nanjing[J]. Geography Teaching, 2019(23): 56-60. (in Chinese with English abstract)
[35]	张立军, 袁能文. 线性综合评价模型中指标标准化方法的比较与选择[J]. 统计与信息论坛, 2010, 25(8): 10-15.
	ZHANG L J, YUAN N W. Comparison and selection of index standardization method in linear comprehensive evaluation model[J]. Statistics & Information Forum, 2010, 25(8): 10-15. (in Chinese with English abstract)
[36]	孙铭忆. 层次分析法(AHP)与网络层次分析法(ANP)的比较[J]. 中外企业家, 2014(10): 67-68.
	SUN M Y. Comparison between analytic hierarchy process (AHP) and analyticnetwork process (ANP)[J]. Chinese & Foreign Entrepreneurs, 2014(10): 67-68. (in Chinese with English abstract)
[37]	王莲芬. 网络分析法(ANP)的理论与算法[J]. 系统工程理论与实践, 2001, 21(3): 44-50.
	WANG L F. The theory and algorithm of analytic network process[J]. Systems Engineering: Theory & Practice, 2001, 21(3): 44-50. (in Chinese with English abstract)
[38]	陆添超, 康凯. 熵值法和层次分析法在权重确定中的应用[J]. 电脑编程技巧与维护, 2009(22): 19-20.
	LU T C, KANG K. The application of entropy method and AHP in weight determining[J]. Computer Programming Skills & Maintenance, 2009(22): 19-20. (in Chinese with English abstract)
[39]	张鹏, 杨安全, 王斌. 德清淡水珍珠传统养殖与利用系统的特征、价值与保护实践[J]. 浙江农业科学, 2020, 61(5): 1021-1024.
	ZHANG P, YANG A Q, WANG B. Characters, value and protection practices of traditional aquaculture and utilization system for pearl[J]. Journal of Zhejiang Agricultural Sciences, 2020, 61(5): 1021-1024. (in Chinese with English abstract)
[40]	孙业红, 闵庆文, 成升魁, 等. 农业文化遗产的旅游资源特征研究[J]. 旅游学刊, 2010, 25(10): 57-62.
	SUN Y H, MIN Q W, CHENG S K, et al. Study on the tourism resource characteristics of agricultural heritage[J]. Tourism Tribune, 2010, 25(10): 57-62. (in Chinese with English abstract)
[41]	何思源, 李禾尧, 闵庆文. 农户视角下的重要农业文化遗产价值与保护主体[J]. 资源科学, 2020, 42(5): 870-880.
	HE S Y, LI H Y, MIN Q W. Value and conservation actors of Important Agricultural Heritage Systems (IAHS) from the perspective of rural households[J]. Resources Science, 2020, 42(5): 870-880. (in Chinese with English abstract)
[42]	崔峰, 李明, 王思明. 农业文化遗产保护与区域经济社会发展关系研究: 以江苏兴化垛田为例[J]. 中国人口·资源与环境, 2013, 23(12): 156-164.
	CUI F, LI M, WANG S M. Study on the relation between agro-cultural heritage protection and regional economic, social development: taking Xinghua’s Duotian in Jiangsu Province as an example[J]. China Population, Resources and Environment, 2013, 23(12): 156-164. (in Chinese with English abstract)
[43]	何思源, 苏杨, 王蕾, 等. 国家公园游憩功能的实现: 武夷山国家公园试点区游客生态系统服务需求和支付意愿[J]. 自然资源学报, 2019, 34(1): 40-53.
	HE S Y, SU Y, WANG L, et al. Realisation of recreation in national parks: a perspective of ecosystem services demand and willingness to pay of tourists in Wuyishan Pilot[J]. Journal of Natural Resources, 2019, 34(1): 40-53. (in Chinese with English abstract)

准则层 Criterion level	指标层 Index level	指标含义 Indicator meaning	参考文献 References
(A)农业历史文化价值 Agricultural history and culture values	(A₁)农业历史影响价值 Agricultural history impact values	遗产地/遗产资源具有一定的农业历史意义和影响 The heritage site/resource has some historical significance and impact	[21-22]
	(A₂)农业文化传承价值 Agri-culture transmission values	遗产地/遗产资源所蕴含的农业文化具有突出的传承价值 The culture embedded in the heritage site/resource has outstanding transmission value	[21-22]
(B)农业教育价值 Agricultural education values	(B₁)农业科学知识价值 Agri-science knowledge values	遗产地/遗产资源的农业传统知识/技术方法等,具有一定的科学内涵, 可适用于教学活动 Traditional knowledge/technological methods of the heritage site/resource have a scientific content that can be applied to teaching activities	[21-22]
	(B₂)农业文化知识价值 Agri-cultural knowledge values	遗产地/遗产资源的农业文化现象/过程,具有一定的文化内涵,可适用于教学活动 Cultural phenomena/cultural processes of the heritage site/resource have some cultural connotation and can be applied to teaching activities	[21-22]
	(B₃)教学示例典型性 Typical teaching examples	遗产地/遗产资源的农业现象/过程等具有代表性和典型性,可适用于教学活动 Phenomena/processes of heritage sites/resources are representative and typical and can be applied to teaching and learning activities	[21-22]
(C)自然教育价值 Nature education values	(C₁)生物/生态资源多样性 Bio/ecological resources diversity	遗产地生物/农业生态资源的丰富程度 Abundance of biological/agro-ecological resources in heritage sites	[21-22]
	(C₂)自然/生态知识价值 Nature/ecological knowledge values	遗产地的农业/自然/生态资源具有一定的教育知识价值,可适用于教学活动 The agricultural/natural/ecological resources of the heritage site have some educational knowledge value and can be applied to teaching activities	[21-22]
(D)遗产资源本底 Heritage resource endowment	(D₁)遗产资源优势度 Heritage resource dominance	遗产地核心区适宜于农业文化遗产研学旅行的单体资源占行政区域单体资源的比重 The proportion of individual resources in the heritage site which are suitable for educational tourism in the administrative area	[20]
	(D₂)遗产资源韧性 Heritage resource resilience	农业文化遗产资源适应外部压力和变化的能力 The adaption of heritage resources to external pressures and changes	[23-24]
(F)政策保护水平 Policy conservation level	(F₁)遗产保护政策支持度 Heritage conservation policy support	遗产地政府是否出台政策/设置专职管理部门/配置专项资金支持农业文化遗产资源保护利用 Whether the government of the heritage site has introduced policies/set up dedicated management departments/allocated special funds to support the conservation and use of agricultural heritage resources	[25-26]
(H)交通可达性 Transportation accessibility	(H₁)道路辐射能力 Road radial capacity	遗产地及其周边行政单元道路到遗产地的便利程度 The accessibility of the heritage site and the surrounding administrative units to the heritage site by roads	[27]
	(H₂)交通时间 Travel time	从遗产地及其周边行政单元的几何中心到遗产地核心区所需要的平均交通时间 The average travel time from the geometric center and the surrounding administrative units to the core of the heritage site	[28]
(K)设施接待水平 Facility reception levels	(K₁)乡舍民宿接待能力 Home-stay-tourism capacity	遗产地的乡舍民宿等餐饮、住宿服务设施接待能力 The capacity of the heritage site to receive food and accommodation services	[29-30]
	(K₂)农业教育设施完善度 Adequacy of agricultural education facilities	遗产地的农业教育场所、项目设备等设施与解说水平等服务接待能力 The reception capacity of facilities and services for agricultural education at the heritage site	[31]
(L)安全保障能力 Safety and security capabilities	(L₁)安全管理制度水平 Safety management level	遗产地研学场所是否建立安全管理制度 Whether safety management measures have been established at the tourism site of the heritage site	[1]
	(L₂)安全设施完善度 Safety and security facilities	遗产地研学场所是否设置安全保障设施和管理人员并进行日常管理与维护 Whether safety and security facilities have been set up and daily maintained at the heritage site	[1]
(M)研学市场支撑力 Educational tourism market support	(M₁)研学旅行需求潜力 Demand potential for educational tourism	遗产地及其周边地区中小学生参与研学旅行的需求潜力 The demand potential for primary and secondary school students to participate in educational tourism at the heritage site and surrounding areas	[32-33]
	(M₂)研学旅行消费潜力 Consumer potential for educational tourism	遗产地及其周边地区居民参与研学旅行的消费潜力 The consumption potential of residents in the heritage site and its surrounding areas to participate in educational tourism	[32-33]
(N)利益相关者支持水平 Stakeholder support levels	(N₁)家长/教师/遗产地居民对研学旅行的支持度 Stakeholders’ support for educational tourism	遗产地及其周边地区中小学生家长/教师对学生参与农业文化遗产研学旅行的支持水平,遗产地居民对本地发展农业文化遗产研学旅行的支持水平 The support level from parents/teachers of primary and secondary school students in the heritage sites and their surrounding areas for students’ participation in agricultural heritage educational tourism, and the level of support from residents of the heritage sites for the development of local agricultural heritage educational tourism	[34]

准则层 Criterion level	指标层 Index level	指标含义 Indicator meaning	参考文献 References
(A)农业历史文化价值 Agricultural history and culture values	(A₁)农业历史影响价值 Agricultural history impact values	遗产地/遗产资源具有一定的农业历史意义和影响 The heritage site/resource has some historical significance and impact	[21-22]
	(A₂)农业文化传承价值 Agri-culture transmission values	遗产地/遗产资源所蕴含的农业文化具有突出的传承价值 The culture embedded in the heritage site/resource has outstanding transmission value	[21-22]
(B)农业教育价值 Agricultural education values	(B₁)农业科学知识价值 Agri-science knowledge values	遗产地/遗产资源的农业传统知识/技术方法等,具有一定的科学内涵, 可适用于教学活动 Traditional knowledge/technological methods of the heritage site/resource have a scientific content that can be applied to teaching activities	[21-22]
	(B₂)农业文化知识价值 Agri-cultural knowledge values	遗产地/遗产资源的农业文化现象/过程,具有一定的文化内涵,可适用于教学活动 Cultural phenomena/cultural processes of the heritage site/resource have some cultural connotation and can be applied to teaching activities	[21-22]
	(B₃)教学示例典型性 Typical teaching examples	遗产地/遗产资源的农业现象/过程等具有代表性和典型性,可适用于教学活动 Phenomena/processes of heritage sites/resources are representative and typical and can be applied to teaching and learning activities	[21-22]
(C)自然教育价值 Nature education values	(C₁)生物/生态资源多样性 Bio/ecological resources diversity	遗产地生物/农业生态资源的丰富程度 Abundance of biological/agro-ecological resources in heritage sites	[21-22]
	(C₂)自然/生态知识价值 Nature/ecological knowledge values	遗产地的农业/自然/生态资源具有一定的教育知识价值,可适用于教学活动 The agricultural/natural/ecological resources of the heritage site have some educational knowledge value and can be applied to teaching activities	[21-22]
(D)遗产资源本底 Heritage resource endowment	(D₁)遗产资源优势度 Heritage resource dominance	遗产地核心区适宜于农业文化遗产研学旅行的单体资源占行政区域单体资源的比重 The proportion of individual resources in the heritage site which are suitable for educational tourism in the administrative area	[20]
	(D₂)遗产资源韧性 Heritage resource resilience	农业文化遗产资源适应外部压力和变化的能力 The adaption of heritage resources to external pressures and changes	[23-24]
(F)政策保护水平 Policy conservation level	(F₁)遗产保护政策支持度 Heritage conservation policy support	遗产地政府是否出台政策/设置专职管理部门/配置专项资金支持农业文化遗产资源保护利用 Whether the government of the heritage site has introduced policies/set up dedicated management departments/allocated special funds to support the conservation and use of agricultural heritage resources	[25-26]
(H)交通可达性 Transportation accessibility	(H₁)道路辐射能力 Road radial capacity	遗产地及其周边行政单元道路到遗产地的便利程度 The accessibility of the heritage site and the surrounding administrative units to the heritage site by roads	[27]
	(H₂)交通时间 Travel time	从遗产地及其周边行政单元的几何中心到遗产地核心区所需要的平均交通时间 The average travel time from the geometric center and the surrounding administrative units to the core of the heritage site	[28]
(K)设施接待水平 Facility reception levels	(K₁)乡舍民宿接待能力 Home-stay-tourism capacity	遗产地的乡舍民宿等餐饮、住宿服务设施接待能力 The capacity of the heritage site to receive food and accommodation services	[29-30]
	(K₂)农业教育设施完善度 Adequacy of agricultural education facilities	遗产地的农业教育场所、项目设备等设施与解说水平等服务接待能力 The reception capacity of facilities and services for agricultural education at the heritage site	[31]
(L)安全保障能力 Safety and security capabilities	(L₁)安全管理制度水平 Safety management level	遗产地研学场所是否建立安全管理制度 Whether safety management measures have been established at the tourism site of the heritage site	[1]
	(L₂)安全设施完善度 Safety and security facilities	遗产地研学场所是否设置安全保障设施和管理人员并进行日常管理与维护 Whether safety and security facilities have been set up and daily maintained at the heritage site	[1]
(M)研学市场支撑力 Educational tourism market support	(M₁)研学旅行需求潜力 Demand potential for educational tourism	遗产地及其周边地区中小学生参与研学旅行的需求潜力 The demand potential for primary and secondary school students to participate in educational tourism at the heritage site and surrounding areas	[32-33]
	(M₂)研学旅行消费潜力 Consumer potential for educational tourism	遗产地及其周边地区居民参与研学旅行的消费潜力 The consumption potential of residents in the heritage site and its surrounding areas to participate in educational tourism	[32-33]
(N)利益相关者支持水平 Stakeholder support levels	(N₁)家长/教师/遗产地居民对研学旅行的支持度 Stakeholders’ support for educational tourism	遗产地及其周边地区中小学生家长/教师对学生参与农业文化遗产研学旅行的支持水平,遗产地居民对本地发展农业文化遗产研学旅行的支持水平 The support level from parents/teachers of primary and secondary school students in the heritage sites and their surrounding areas for students’ participation in agricultural heritage educational tourism, and the level of support from residents of the heritage sites for the development of local agricultural heritage educational tourism	[34]

准则层 Criterion level	数据信息 Data information	数据来源 Data source
A、B、C	1)德清县旅游资源普查数据Survey data on tourism resources of Deqing County 2)德清县旅游业发展“十三五”“十四五”规划 The 13th and 14th“Five-Year Plans”for tourism development of Deqing County 3)德清县研学旅行资源评价调查表 Questionnaire of educational tourism resource evaluation in Deqing County	德清县文化和广电旅游体育局/实地调查 Culture, Radio, Television, Tourism and Sports Bureau of Deqing County/field survey
D、F	“浙江德清淡水珍珠传统养殖与利用系统”保护与发展规划 Conservation and development plan for the“Deqing Traditional Freshwater Pearl Utilization System”	德清县农业农村局 Bureau of Agriculture and Rural Affairs of Deqing County
H	1)德清县行政区划图(2019年)Administrative map of Deqing County (2019) 2)德清县道路布局(2019年)Road layout of Deqing County (2019)	全国地理信息资源目录服务系统 National Catalog Service for Geographic Information (http://www.webmap.cn)
K	1)德清县乡舍民宿经营数据(2019年)B&B business data of Deqing County 2)德清县研学旅行目的地服务水平评价调查问卷Questionnaire on the evaluation of the service of educational tourism destinations in Deqing County	OTA在线旅游平台/实地调查 OTA online tourism platform/field survey
L	德清县安全生产风险普查和隐患排查整治调查数据(2019年) Safety production risk survey and hidden hazard investigation and remediation survey data of Deqing County (2019)	德清县安全生产监督管理局 Bureau of Production Safety Supervision of Deqing County
M	《湖州年鉴(2019)》 Huzhou Yearbook (2019)	《湖州年鉴》编纂委员会 Huzhou Yearbook Compilation Committee
N	德清县农业文化遗产研学旅行发展支持度调查问卷 Questionnaire on support for the development of educational tourism to agricultural heritage in Deqing County	实地调查 Field survey

准则层 Criterion level	数据信息 Data information	数据来源 Data source
A、B、C	1)德清县旅游资源普查数据Survey data on tourism resources of Deqing County 2)德清县旅游业发展“十三五”“十四五”规划 The 13th and 14th“Five-Year Plans”for tourism development of Deqing County 3)德清县研学旅行资源评价调查表 Questionnaire of educational tourism resource evaluation in Deqing County	德清县文化和广电旅游体育局/实地调查 Culture, Radio, Television, Tourism and Sports Bureau of Deqing County/field survey
D、F	“浙江德清淡水珍珠传统养殖与利用系统”保护与发展规划 Conservation and development plan for the“Deqing Traditional Freshwater Pearl Utilization System”	德清县农业农村局 Bureau of Agriculture and Rural Affairs of Deqing County
H	1)德清县行政区划图(2019年)Administrative map of Deqing County (2019) 2)德清县道路布局(2019年)Road layout of Deqing County (2019)	全国地理信息资源目录服务系统 National Catalog Service for Geographic Information (http://www.webmap.cn)
K	1)德清县乡舍民宿经营数据(2019年)B&B business data of Deqing County 2)德清县研学旅行目的地服务水平评价调查问卷Questionnaire on the evaluation of the service of educational tourism destinations in Deqing County	OTA在线旅游平台/实地调查 OTA online tourism platform/field survey
L	德清县安全生产风险普查和隐患排查整治调查数据(2019年) Safety production risk survey and hidden hazard investigation and remediation survey data of Deqing County (2019)	德清县安全生产监督管理局 Bureau of Production Safety Supervision of Deqing County
M	《湖州年鉴(2019)》 Huzhou Yearbook (2019)	《湖州年鉴》编纂委员会 Huzhou Yearbook Compilation Committee
N	德清县农业文化遗产研学旅行发展支持度调查问卷 Questionnaire on support for the development of educational tourism to agricultural heritage in Deqing County	实地调查 Field survey

准则层 Criterion level (权重Weight)	指标层 Index level (权重Weight)	不同潜力等级指标值Index value of different potential level			参考文献 References
准则层 Criterion level (权重Weight)	指标层 Index level (权重Weight)	低潜力 Low potential	中潜力 Middle potential	高潜力 High potential	参考文献 References
A(0.087 1)	A₁(0.037 4)	<33.3	33.3~66.6	>66.6	[21-22]
	A₂(0.049 7)	<33.3	33.3~66.6	>66.6	[21-22]
B(0.115 3)	B₁(0.037 9)	<33.3	33.3~66.6	>66.6	[21-22]
	B₂(0.031 8)	<33.3	33.3~66.6	>66.6	[21-22]
	B₃(0.045 6)	<33.3	33.3~66.6	>66.6	[21-22]
C(0.090 7)	C₁(0.044 3)	<33.3	33.3~66.6	>66.6	[21-22]
	C₂(0.046 4)	<33.3	33.3~66.6	>66.6	[21-22]
D(0.093 2)	D₁(0.028 7)	0.01~0.14	0.15~0.23	0.24~0.33	[20]
	D₂(0.064 5)	<33.3	33.3~66.6	>66.6	[23-24]
F(0.117 2)	F₁(0.117 2)	0	—	1	[25-26]
H(0.070 4)	H₁(0.023 8)	>2	0.5~2	<0.5	[27]
	H₂(0.046 6)	>2	1~2	<1	[28]
K(0.092 7)	K₁(0.028 1)	0	1	<1	[29-30]
	K₂(0.064 6)	0	—	1	[31]
L(0.104 1)	L₁(0.048 6)	0	—	1	[31]
	L₂(0.055 5)	0	—	1	[31]
M(0.091 3)	M₁(0.045 7)	>0.90	0.75~0.90	<0.75	[32-33]
	M₂(0.045 6)	>0.10	0.03~0.10	<0.03	[32-33]
N(0.138 0)	N₁(0.138 0)	<0.33	0.33~0.67	>0.67	[34]

农业文化遗产研学旅行发展潜力研究——以浙江德清淡水珍珠传统养殖与利用系统为例

Development potential of educational tourism in agricultural heritage sites: a case study of Deqing Traditional Freshwater Pearl Utilization System in Zhejiang Province, China

RichHTML

PDF (PC)

可视化

摘要/Abstract

引用本文

使用本文

图/表 6

参考文献 43

相关文章 3

编辑推荐

Metrics

本文评价

[1]	顾兴国, 闵庆文, 王英, 王斌. 浙江省农业文化遗产保护进展、问题与对策[J]. 浙江农业学报, 2022, 34(2): 397-408.
[2]	林钗, 应珊婷, 顾兴国. 农业文化遗产保护利用助推共同富裕的内在逻辑与实现路径——以浙江省为例[J]. 浙江农业学报, 2022, 34(10): 2310-2318.
[3]	罗鹏;俞志强;殷国庆;曹昊;王珂 . 基于3S技术的金衢地区低丘红壤开发利用潜力评价[J]. , 2007, 19(2): 0-105.