“数商兴农”背景下新农人创业即兴影响因素的组态效应研究——基于“技术—组织—环境”框架的模糊集定性比较分析

doi:10.3969/j.issn.1004-1524.20231344

浙江农业学报 ›› 2024, Vol. 36 ›› Issue (12): 2857-2869.DOI: 10.3969/j.issn.1004-1524.20231344

“数商兴农”背景下新农人创业即兴影响因素的组态效应研究——基于“技术—组织—环境”框架的模糊集定性比较分析

吴俊杰¹^,²(), 陆毅², 高静³

1.浙江树人学院管理学院,浙江杭州 310015
2.浙江海洋大学经济与管理学院,浙江舟山 316022
3.西南大学经济管理学院,重庆400715

收稿日期:2023-11-28 出版日期:2024-12-25 发布日期:2024-12-27
作者简介:吴俊杰(1973—),男,江苏宜兴人,博士,教授,研究方向为农户创业。E-mail:wjj58@163.com
基金资助:
浙江省高校重大人文社科攻关计划(2023GH066);浙江省软科学研究计划重点项目(2023C25006)

Configuration effect of antecedents of entrepreneurial improvisation of new farmers under the background of “rural revitalization via digital commerce”:a fuzzy-set qualitative comparative analysis based on technology-organization-environment framework

WU Junjie¹^,²(), LU Yi², GAO Jing³

1. School of Management, Zhejiang Shuren University, Hangzhou 310015, China
2. School of Economics and Management, Zhejiang Ocean University, Zhoushan 316022, China
3. College of Economics and Management, Southwest University, Chongqing 400715, China

Received:2023-11-28 Online:2024-12-25 Published:2024-12-27

摘要/Abstract

摘要：

创业即兴是在复杂多变的环境下新农人应对快速变化与获取意外机会的有效途径,但关于其影响因素的研究才刚刚起步。本文在“数商兴农”背景下,基于“技术—组织—环境”(TOE)理论框架,提出影响新农人创业即兴的前因变量整合模型,并运用组态思维和模糊集定性比较分析(fsQCA)方法对160名新农人的一手调查数据展开分析。研究发现:新农人创业即兴是多个前因条件协同作用的结果,具有多种前因组态。产生新农人高创业即兴的前因组态有4条,包括技术与机会支持下的在线社会网络驱动型、技术与机会支持下的社会支持驱动型、组织与环境支持下的数字技术驱动型、组织与环境支持下的数据资源驱动型。产生新农人非高创业即兴的前因组态有5条,与产生新农人高创业即兴的组态存在非对称关系。结果研究在一定程度上打开了引发新农人创业即兴的“黑箱”,可为提升新农人创业即兴水平提供有益参考。

关键词: 数商兴农, 新农人创业即兴, 组态效应

Abstract:

Entrepreneurial improvisation is an effective way for new farmers to cope with rapid changes and obtain unexpected opportunities in complex and ever-changing environments, but research on its influencing factors has just begun. To answer this key question, in the context of “rural revitalization via digital commerce”, an integration-driven model of new farmers’ entrepreneurial improvisation is proposed in the present asssay based on the technology-organization-environment (TOE) theoretical framework. Firsthand survey data from 160 new farmers is examined using configuration analysis and fuzzy-set qualitative comparative analysis (fsQCA). Research has found that, the new farmers’ entrepreneurial improvisation is the result of the positive effect of multiple antecedent conditions, and there are multiple antecedent solutions. There are four types of antecedents of improvisation:online social network-driven improvisation supported by technology and opportunity, social support-driven improvisation supported by technology and opportunity, digital-driven improvisation supported by organization and environment, and data resource-driven improvisation supported by organization and environment. There are 5 solutions to the antecedents of new farmers’ non-high entrepreneurial impulsivity, and there is a non-tariff link with the solution of new farmers’ high entrepreneurial impromptu. These findings unlock the “black box” that triggers the improvisation of new farmers’ entrepreneurship, and provide references for new farmers to improve their entrepreneurial skills.

Key words: rural revitalization via digital commerce, new farmers’ entrepreneurial improvisation, configuration effect

中图分类号:

F323.6

吴俊杰, 陆毅, 高静. “数商兴农”背景下新农人创业即兴影响因素的组态效应研究——基于“技术—组织—环境”框架的模糊集定性比较分析[J]. 浙江农业学报, 2024, 36(12): 2857-2869.

WU Junjie, LU Yi, GAO Jing. Configuration effect of antecedents of entrepreneurial improvisation of new farmers under the background of “rural revitalization via digital commerce”:a fuzzy-set qualitative comparative analysis based on technology-organization-environment framework[J]. Acta Agriculturae Zhejiangensis, 2024, 36(12): 2857-2869.

图/表 7

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构念 Construct	测量题项 Measurement items	因子载荷 Factor loading	Cronbach’s α	CR	AVE
数字技术应用Application of digital technology	Q₁~Q₆	0.744~0.838	0.901	0.902	0.605
大数据能力Big data capabilities	Q₇~Q₁₅	0.691~0.863	0.924	0.925	0.579
在线社会网络Online social networks	Q₁₆~Q₂₈	0.706~0.869	0.946	0.946	0.575
机会能力Opportunity capabilities	Q₂₉~Q₃₅	0.696~0.973	0.909	0.916	0.612
社会支持Social supports	Q₃₆~Q₄₅	0.646~0.843	0.926	0.926	0.558
创业即兴Entrepreneurial improvisation	Q₄₆~Q₅₅	0.664~0.883	0.921	0.922	0.543

构念 Construct	测量题项 Measurement items	因子载荷 Factor loading	Cronbach’s α	CR	AVE
数字技术应用Application of digital technology	Q₁~Q₆	0.744~0.838	0.901	0.902	0.605
大数据能力Big data capabilities	Q₇~Q₁₅	0.691~0.863	0.924	0.925	0.579
在线社会网络Online social networks	Q₁₆~Q₂₈	0.706~0.869	0.946	0.946	0.575
机会能力Opportunity capabilities	Q₂₉~Q₃₅	0.696~0.973	0.909	0.916	0.612
社会支持Social supports	Q₃₆~Q₄₅	0.646~0.843	0.926	0.926	0.558
创业即兴Entrepreneurial improvisation	Q₄₆~Q₅₅	0.664~0.883	0.921	0.922	0.543

指标 Item	数字技术应用 Application of digital technology	大数据能力 Big data capabilities	在线社会网络 Online social networks	机会能力 Opportunity capabilities	社会支持 Social supports	创业即兴 Entrepreneurial improvisation
数字技术应用Application of digital technology	0.778
大数据能力Big data capabilities	0.399^**	0.761
在线社会网络Online social networks	0.436^**	0.373^**	0.758
机会能力Opportunity capabilities	0.354^**	0.458^**	0.539^**	0.782
社会支持Social supports	0.360^**	0.439^**	0.518^**	0.525^**	0.747
创业即兴Entrepreneurial improvisation	0.517^**	0.497^**	0.606^**	0.643^**	0.554^**	0.737
平均值Mean	3.142	3.294	3.109	3.165	3.223	3.180
标准差Standard deviation	0.951 9	0.852 9	0.914 6	0.915 6	0.862 2	0.835 9

指标 Item	数字技术应用 Application of digital technology	大数据能力 Big data capabilities	在线社会网络 Online social networks	机会能力 Opportunity capabilities	社会支持 Social supports	创业即兴 Entrepreneurial improvisation
数字技术应用Application of digital technology	0.778
大数据能力Big data capabilities	0.399^**	0.761
在线社会网络Online social networks	0.436^**	0.373^**	0.758
机会能力Opportunity capabilities	0.354^**	0.458^**	0.539^**	0.782
社会支持Social supports	0.360^**	0.439^**	0.518^**	0.525^**	0.747
创业即兴Entrepreneurial improvisation	0.517^**	0.497^**	0.606^**	0.643^**	0.554^**	0.737
平均值Mean	3.142	3.294	3.109	3.165	3.223	3.180
标准差Standard deviation	0.951 9	0.852 9	0.914 6	0.915 6	0.862 2	0.835 9

变量类型 Variable type	研究变量 Research variables	完全不隶属 Not affiliated at all	交叉点 Intersection	完全隶属 Complete affiliation
条件变量Conditional variables	数字技术应用Application of digital technology	2.190	3.142	4.094
	大数据能力Big data capabilities	2.441	3.294	4.147
	在线社会网络Online social networks	2.194	3.109	4.024
	机会能力Opportunity capabilities	2.249	3.165	4.081
	社会支持Social supports	2.361	3.223	4.085
结果变量Outcome	创业即兴Entrepreneurial improvisation	2.344	3.180	4.016

“数商兴农”背景下新农人创业即兴影响因素的组态效应研究——基于“技术—组织—环境”框架的模糊集定性比较分析

Configuration effect of antecedents of entrepreneurial improvisation of new farmers under the background of “rural revitalization via digital commerce”:a fuzzy-set qualitative comparative analysis based on technology-organization-environment framework

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前因条件 Antecedent condition	一致性Consistence		覆盖度Coverage
前因条件 Antecedent condition	高创业即兴 High entrepreneurial improvisation	非高创业即兴 Non-high entrepreneurial improvisation	高创业即兴 High entrepreneurial improvisation	非高创业即兴 Non-high entrepreneurial improvisation
数字技术应用Application of digital technology	0.762	0.422	0.732	0.385
~数字技术应用~Application of digital technology	0.361	0.707	0.396	0.738
大数据能力Big data capabilities	0.757	0.438	0.723	0.398
~大数据能力~Big data capabilities	0.370	0.695	0.409	0.731
在线社会网络Online social networks	0.801	0.390	0.760	0.352
~在线社会网络~Online social networks	0.318	0.735	0.354	0.777
机会能力Opportunity capabilities	0.803	0.368	0.781	0.340
~机会能力~Opportunity capabilities	0.321	0.763	0.348	0.787
社会支持Social supports	0.789	0.389	0.749	0.351
~社会支持~Social supports	0.317	0.721	0.353	0.764

前因变量 Antecedents	产生新农人高即兴水平的组态 Configuration paths of high entrepreneurial improvisation				产生新农人非高即兴水平的组态 Configuration paths of non- high entrepreneurial improvisation
	H1		H2	H3	NH1	NH2	NH3		NH4
	H1a	H1b					NH3a	NH3b
数字技术应用Application of digital technology	●	●	●				⊗	⊗	●
大数据能力Big data capabilities	●	●		●		⊗	⊗	⊗	⊗
在线社会网络Online social networks	•		●	●	⊗			⊗
机会能力Opportunity capabilities	●	●	●	●	⊗	⊗	⊗		⊗
社会支持Social supports		•	●	●		⊗		⊗	●
原始覆盖度Original coverage	0.577	0.585	0.590	0.591	0.610	0.440	0.420	0.355	0.147
唯一覆盖度Unique coverage	0.016	0.025	0.029	0.030	0.172	0.026	0.024	0.045	0.012
原始一致性Original consistency	0.968	0.970	0.961	0.970	0.868	0.851	0.858	0.894	0.882

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