Abstract: Based on questionnaire data on beekeepers in five counties in Sichuan Province, we use model of proactive adaptation to climate change (MPPACC) framework and ordered Probit model to analyze the beekeepers' perception of climate change and its influencing factors. The results showed that the sensitivity perception and the severity perception of climate change of the beekeepers were stronger, while the efficacy perception and self-efficacy perception were weaker and the perceived adaptive cost was higher. Factors such as acquisition and accesses to free weather information, communication frequency to other beekeepers, the number of beekeepers in the family etc. have significant influence on beekeepers' perception of climate change. Especially, acquisition to free climate change information and the sensitivity perception, adaptive efficiency perception, self-efficacy perception and adaptive cost perception were the most significant factors. Finally, considering the needs to broaden beekeepers' accesses to climate information, we put forward suggestions to improve beekeepers' perception and response capacity towards climate change, such as encouraging participation of beekeepers' cooperatives and promoting communications among them.

Key words: bee industry, MPPACC model, climate change perception