乡村旅游推动农村共同富裕的组态效应——基于浙江省乡村旅游重点村的模糊集定性比较分析

doi:10.3969/j.issn.1004-1524.20250039

浙江农业学报 ›› 2025, Vol. 37 ›› Issue (10): 2209-2223.DOI: 10.3969/j.issn.1004-1524.20250039

乡村旅游推动农村共同富裕的组态效应——基于浙江省乡村旅游重点村的模糊集定性比较分析

项国鹏¹(), 高挺²^,^*()

1.浙江工商大学旅游与城乡规划学院,浙江杭州 310018
2.湖州师范学院经济管理学院,浙江湖州 313000

收稿日期:2025-01-11 出版日期:2025-10-25 发布日期:2025-11-13
作者简介:项国鹏(1975—),男,浙江杭州人,博士,教授,研究方向为文旅创新创业、乡村旅游。E-mail:xgp75@sina.com
通讯作者: *高挺,E-mail:gaoting0507@163.com
基金资助:
国家自然科学基金(72172142);浙江工商大学“数字+”学科建设管理项目(SZJ2022B006);浙江省社会科学界联合会研究课题(2025N065);浙江省教育厅科研项目(Y202454138)

Configuration effect of rural tourism promoting rural common prosperity: fuzzy-set qualitative comparative analysis based on key rural tourism villages in Zhejiang Province of China

XIANG Guopeng¹(), GAO Ting²^,^*()

1. School of Tourism and Urban-Rural Planning, Zhejiang Gongshang University, Hangzhou 310018, China
2. School of Economics & Management, Huzhou University, Huzhou 313000, Zhejiang, China

Received:2025-01-11 Online:2025-10-25 Published:2025-11-13

摘要/Abstract

摘要：

现有研究从不同视角探讨了乡村旅游单一因素对共同富裕的作用,但忽视了乡村旅游影响因素间复杂的交互机制对农村共同富裕的重要影响,导致研究结论出现显著差异甚至相互矛盾。基于此,该研究从整体性视角出发,利用模糊集定性比较分析方法探索了浙江省乡村旅游重点村在多因素综合影响下实现共同富裕的路径。研究发现,单个条件变量难以对实现农村共同富裕产生显著效果,需要充分发挥多元因素的复杂交互作用才能有效推动共同富裕目标的实现。乡村旅游通过2条路径(拉力驱动型和推力驱动型)来实现较高水平的农村共同富裕目标,通过3条路径(方向迷失型、整合低效型和资源无效型)达到一般水平的农村共同富裕目标。乡村旅游社区参与度是实现较高水平农村共同富裕的关键性因素,只有当乡村旅游社区参与度和其他影响因素以合适方式进行有效组合时,才能推动较高水平农村共同富裕目标的实现。乡村旅游运营能力可以通过强大的市场影响能力吸引游客前往,弥补乡村旅游资源吸引力不足和乡村旅游发展政策实施不到位的缺陷,从而有效推进较高水平农村共同富裕目标实现。研究结果可为通过发展乡村旅游推进共同富裕提供有益参考。

关键词: 乡村旅游, 共同富裕, 定性比较分析, 社区参与

Abstract:

Past research has verified the importance of the single factor of rural tourism in achieving common prosperity from different perspectives, but it has overlooked the complex interaction mechanism within the influencing factors of rural tourism and the significant impact on rural common prosperity, resulting in significant differences or even contradictions in the research conclusions. Based on this, the implementation path of common prosperity in key rural tourism villages in Zhejiang Province of China was explored under the comprehensive influence of multiple factors from a holistic perspective by using the fuzzy-set qualitative comparative analysis (fsQCA) method. It was shown that a single conditional variable was difficult to impose significant effect on achieving rural common prosperity. Therefore, it was necessary to fully leverage the complex interaction of multiple factors to effectively achieve the goal of common prosperity. The deveopment of rural tourism could achieve higher level rural common prosperity goals through two pathways (pull driven type, push driven type), or the general level rural common prosperity goals by three pathways (lost direction type, inefficient integration type, and resource ineffective type). The participation of communities in rural tourism was identified as a key factor in achieving the goal of higher level rural common prosperity. Only when the participation of communities in rural tourism and other influencing factors were effectively combined in an appropriate way, the level of rural common prosperity could be promoted. The good rural tourism operation capability could attract tourists through its strong market influence, effectively compensating for the lack of attractiveness of rural tourism resources and inadequate implementation of rural tourism development policies, hence realize the higher level rural common prosperity. These findings could provide useful insight for the realization of common prosperity by the development of rural tourism in China.

Key words: rural tourism, common prosperity, qualitative comparative analysis, participation of community

中图分类号:

项国鹏, 高挺. 乡村旅游推动农村共同富裕的组态效应——基于浙江省乡村旅游重点村的模糊集定性比较分析[J]. 浙江农业学报, 2025, 37(10): 2209-2223.

XIANG Guopeng, GAO Ting. Configuration effect of rural tourism promoting rural common prosperity: fuzzy-set qualitative comparative analysis based on key rural tourism villages in Zhejiang Province of China[J]. Acta Agriculturae Zhejiangensis, 2025, 37(10): 2209-2223.

图/表 7

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变量类型 Variable type	变量 Variable	校准锚点Calibration point
变量类型 Variable type	变量 Variable	完全隶属 Complete affiliation	交叉点 Intersection	完全不隶属 Not affiliated at all
结果变量Outcome	农村共同富裕Rural common prosperity	6.646	6.079	5.515
条件变量 Conditional variables	乡村旅游资源吸引力Attraction of rural tourism resources	6.750	5.833	5.500
	乡村旅游接待设施完善度Completeness of rural tourism reception facilities	6.143	5.857	4.929
	乡村旅游运营能力Rural tourism operation capability	6.188	5.625	5.125
	乡村旅游发展政策吸引力Attraction of rural tourism development policies	6.583	5.917	5.583
	乡村旅游社区参与度Participation of communities in rural tourism	7.000	6.300	5.850

变量类型 Variable type	变量 Variable	校准锚点Calibration point
变量类型 Variable type	变量 Variable	完全隶属 Complete affiliation	交叉点 Intersection	完全不隶属 Not affiliated at all
结果变量Outcome	农村共同富裕Rural common prosperity	6.646	6.079	5.515
条件变量 Conditional variables	乡村旅游资源吸引力Attraction of rural tourism resources	6.750	5.833	5.500
	乡村旅游接待设施完善度Completeness of rural tourism reception facilities	6.143	5.857	4.929
	乡村旅游运营能力Rural tourism operation capability	6.188	5.625	5.125
	乡村旅游发展政策吸引力Attraction of rural tourism development policies	6.583	5.917	5.583
	乡村旅游社区参与度Participation of communities in rural tourism	7.000	6.300	5.850

前因变量 Antecedent variables	对较高水平农村共同富裕的检测结果 Test results on higher level of common prosperity in rural areas		对一般水平农村共同富裕的检测结果 Test results on general level of common prosperity in rural areas
前因变量 Antecedent variables	一致性 Consistency	覆盖度 Coverage	一致性 Consistency	覆盖度 Coverage
乡村旅游资源吸引力Attraction of rural tourism resources	0.674	0.720	0.367	0.327
~乡村旅游资源吸引力 ~Attraction of rural tourism resources	0.370	0.413	0.685	0.636
乡村旅游接待设施完善度 Completeness of rural tourism reception facilities	0.734	0.753	0.367	0.314
~乡村旅游接待设施完善度 ~Completeness of rural tourism reception facilities	0.331	0.386	0.711	0.690
乡村旅游运营能力Rural tourism operation capability	0.630	0.713	0.367	0.346
~乡村旅游运营能力~Rural tourism operation capability	0.423	0.445	0.696	0.610
乡村旅游发展政策吸引力 Attraction of rural tourism development policies	0.707	0.768	0.312	0.282
~乡村旅游发展政策吸引力 ~Attraction of rural tourism development policies	0.340	0.373	0.744	0.679
乡村旅游社区参与度 Participation of communities in rural tourism	0.795	0.890	0.249	0.232
~乡村旅游社区参与度 ~Participation of communities in rural tourism	0.314	0.334	0.882	0.782

前因变量 Antecedent variables	对较高水平农村共同富裕的检测结果 Test results on higher level of common prosperity in rural areas		对一般水平农村共同富裕的检测结果 Test results on general level of common prosperity in rural areas
前因变量 Antecedent variables	一致性 Consistency	覆盖度 Coverage	一致性 Consistency	覆盖度 Coverage
乡村旅游资源吸引力Attraction of rural tourism resources	0.674	0.720	0.367	0.327
~乡村旅游资源吸引力 ~Attraction of rural tourism resources	0.370	0.413	0.685	0.636
乡村旅游接待设施完善度 Completeness of rural tourism reception facilities	0.734	0.753	0.367	0.314
~乡村旅游接待设施完善度 ~Completeness of rural tourism reception facilities	0.331	0.386	0.711	0.690
乡村旅游运营能力Rural tourism operation capability	0.630	0.713	0.367	0.346
~乡村旅游运营能力~Rural tourism operation capability	0.423	0.445	0.696	0.610
乡村旅游发展政策吸引力 Attraction of rural tourism development policies	0.707	0.768	0.312	0.282
~乡村旅游发展政策吸引力 ~Attraction of rural tourism development policies	0.340	0.373	0.744	0.679
乡村旅游社区参与度 Participation of communities in rural tourism	0.795	0.890	0.249	0.232
~乡村旅游社区参与度 ~Participation of communities in rural tourism	0.314	0.334	0.882	0.782

前因变量 Antecedent variables	方法 Method	精确度 Accuracy/%	上限区域 Upper limit area	范围 Range	效应量 Effect size(d)	p值 p value
乡村旅游资源吸引力 Attraction of rural tourism resources	CR	75.0	0.020	0.970	0.020	0.127
乡村旅游资源吸引力 Attraction of rural tourism resources	CE	100	0.025	0.970	0.028	0.032
乡村旅游接待设施完善度 Completeness of rural tourism reception facilities	CR	87.5	0.038	0.990	0.039	0.019
	CE	100	0.041	0.990	0.041	0.002
乡村旅游运营能力 Rural tourism operation capability	CR	81.2	0.059	0.990	0.061	0.313
乡村旅游运营能力 Rural tourism operation capability	CE	100	0.029	0.990	0.031	0.313
乡村旅游发展政策吸引力 Attraction of rural tourism development policies	CR	87.5	0.114	0.980	0.116	0.045
	CE	100	0.053	0.980	0.054	0.058
乡村旅游社区参与度 Participation of communities in rural tourism	CR	75.0	0.005	0.940	0.007	0.001
乡村旅游社区参与度 Participation of communities in rural tourism	CE	100%	0.005	0.940	0.005	0.001

乡村旅游推动农村共同富裕的组态效应——基于浙江省乡村旅游重点村的模糊集定性比较分析

Configuration effect of rural tourism promoting rural common prosperity: fuzzy-set qualitative comparative analysis based on key rural tourism villages in Zhejiang Province of China

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农村共同富裕水平 Rural common prosperity level	各变量的瓶颈水平Bottleneck level of each variable
农村共同富裕水平 Rural common prosperity level	乡村旅游资源吸引力 Attraction of rural tourism resources	乡村旅游接待设施完善度 Completeness of rural tourism reception facilities	乡村旅游运营能力 Rural tourism operation capability	乡村旅游发展政策吸引力 Attraction of rural tourism development policies	乡村旅游社区参与度 Participation of communities in rural tourism
0	NN	NN	NN	NN	NN
10	NN	NN	NN	NN	NN
20	NN	NN	NN	NN	NN
30	NN	NN	NN	NN	7.3
40	NN	NN	NN	NN	18.0
50	NN	1.6	NN	NN	28.8
60	7.0	19.3	NN	NN	39.6
70	28.3	37.0	17.7	NN	50.3
80	49.7	54.6	40.1	16.4	61.1
90	71.0	72.3	62.4	56.6	71.8
100	92.4	89.9	84.8	96.8	82.6

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