Abstract: Under the framework of the sixth agricultural industrialization, when agricultural workers got involved in cross industry business, they faced many problems, such as lack of marketing capability and insufficient processing abilities, etc. Thus, it was difficult to enhance the market position of agriculture and related persons, nevertheless to promote the deep integration and development of tertiary industries related to agriculture. However, the agricultural enterprise brands based on the production side would be able to effectively remedy above shortcomings. In the present study, a new strategic conception of agricultural sixth industrialization v2.0 was proposed based on enterprise brands development dominated by the agricultural production side. It was suggested that professional farmers’ cooperatives should be the leading bodies in the process of forming new agricultural sixth industry business entities. The new entities should become the responsibility subject to implement brand innovation, promote industrial integration and increase the added value of agricultural products, and also to promote small-and medium-sized farmers to participate in, share and extend the added value of industries.

Key words: production side enterprise brand, agricultural sixth industrialization v2.0, strategic conception, new agricultural business entity