›› 2019, Vol. 31 ›› Issue (8): 1217-1223.DOI: 10.3969/j.issn.1004-1524.2019.08.01

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Research on development of high quality rice industry in Tianjin based on SWOT analysis: Taking "Xiaozhan" rice as an example

BING Jingjing, GAO Hongmei*   

  1. College of Economics and Management, Tianjin Agricultural University, Tianjin 300384, China
  • Received:2019-03-23 Online:2019-08-25 Published:2019-08-30

Abstract: The present study analyzed the development and advantages and disadvantages of Tianjin "Xiaozhan" rice industry, and pointed out the opportunities and threats based on SWOT analysis. It was found that "Xiaozhan" rice was restricted by natural environment, irregular management entities, competition from other brands, and homogenization of commodities. Therefore, it was proposed that the "Xiaozhan" rice should be promoted with good taste and salt tolerance, and the cultures of "Xiaozhan" rice cultivation should be explored, so as to drive the sustainable development of Tianjin’s "Xiaozhan" rice industry.

Key words: rice industry, special rice, SWOT analysis, "Xiaozhan" rice

CLC Number: