Abstract:

This paper emphasized the effects of the marine cultural elements on the coastal tourism, which had been paid close attention by researchers all over the world. Measure the effects that the cultural elements on the coastal tourism were very essential to the researchers. One method was from the perspective of demand; the other was from the perspective of supply. The cultural elements were viewed as a kind of productive factors in the second method. This paper reviewed relevant literatures and proposed the direction of future research on reasonable exploitation and application of marine cultural elements in coastal tourism.

Key words: tourism economy, value assessment of cultural elements, perceptions of the consumers, classical economic growth theory