Abstract: “Serving the society” is the third function of universities besides scientific research and personnel training. In the process of building a new socialist countryside， universities shoulder unshakable historical responsibility. In this paper， through the analysis of local universities social service function， the present situation and the existing problems of serving the new rural construction by local undergraduate universities were elaborated， and the content and requirement of long-term mechanism of serving the new rural construction were put forward in order to promote social functions of the local undergraduate colleges in the new situation， and to improve and enhance the new direction of serving the new rural construction for the local undergraduate universities.

Key words: local undergraduate universities, new countryside construction, long-term mechanism