Abstract: The farmer\|initiated contact with all levels of government agencies or organization for the rural public goods is one of the effective patterns of demand preference expression. The rural public goods need is about social well\|being which is generally indicated by household income and education. There are two different classic models about the relationship research of perceived needs and social well\|being， namely parabolic theory and hierarchy theory of needs. The two theories were tested with the Hubei Province farmer data， and it was concluded that parabolic model was proved to be a much better predictor of the sample.

Key words: rural public goods, citizen\|initiated contacts, parabolic theory, hierarchy theory of needs