Acta Agriculturae Zhejiangensis ›› 2025, Vol. 37 ›› Issue (6): 1360-1371.DOI: 10.3969/j.issn.1004-1524.20240317

• Agricultural Economy and Development • Previous Articles     Next Articles

Empirical study on impact of digital literacy on farmers’ participation in industrial integration

ZHANG Xi(), HUO Xuexi*()   

  1. College of Economics & Management, Northwest A&F University, Yangling 712100, Shaanxi, China
  • Received:2024-04-08 Online:2025-06-25 Published:2025-07-08

Abstract:

In the context of digital economy, it is crucial to explore the impact of digital literacy on farmers’ participation in industrial integration to promote the development of rural industrial integration. Based on the 2021 China Land Economy Survey data, the impact and mechanism of digital literacy on farmers’ participation in industrial integration was empirically examined using Probit model and IV-Probit model. It was shown that the improvement of digital literacy could effectively promote farmers’ participation in industrial integration, and the conclusion was robust after endogeneity and robustness tests. Mechanism analysis results showed that digital literacy could promote farmers’ participation in industrial integration by improving information availability and enhancing access to credit. Heterogeneity analysis results revealed that the digital literacy could promote farmers’ participation of all ages in industrial integration, but the effect was relatively greater for young farmers. The digital literacy could promote farmers’ participation in suburban areas in industrial integration, but the effect on farmers in non-suburban areas was not significant. Therefore, the construction of digital infrastructure should be promoted persistently in rural areas, and a rural digital education system should be established, to improve the digital literacy of rural residents. Besides, the advantages of digital economy should be fully played, to further promote the participation of farmers in industrial integration.

Key words: digital literacy, industry integration, rural industry revitalization

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