农村职业经理人如何有效赋能乡村运营?——基于浙江省余杭区15位农村职业经理人的访谈调研

doi:10.3969/j.issn.1004-1524.20230915

浙江农业学报 ›› 2024, Vol. 36 ›› Issue (9): 2170-2183.DOI: 10.3969/j.issn.1004-1524.20230915

农村职业经理人如何有效赋能乡村运营?——基于浙江省余杭区15位农村职业经理人的访谈调研

孙克杰^a(), 蔡碧凡^a^,^b^,^*(), 孙秦杉^a

浙江农林大学 a. 风景园林与建筑学院;b. 生态文明研究院,浙江省乡村振兴研究院,浙江杭州 311300

收稿日期:2023-07-26 出版日期:2024-09-25 发布日期:2024-09-30
作者简介:*蔡碧凡,E-mail: 20050054@zafu.edu.cn
孙克杰(1993—),男,江苏连云港人,硕士研究生,研究方向为乡村文旅运营与管理。E-mail: 2021605071002@stu.zafu.edu.cn
通讯作者: *蔡碧凡,E-mail: 20050054@zafu.edu.cn
基金资助:
浙江省社会科学界联合会研究课题(2021N36);浙江农林大学生态文明研究院;碳中和研究院2022年度研究基金课题(ST01);余杭区社会科学研究常规资助课题(Yhsk22C04)

How can rural professional managers effectively empower rural operation?: based on the interview research of 15 rural professional managers in Yuhang District, Zhejiang Province, China

SUN Kejie^a(), CAI Bifan^a^,^b^,^*(), SUN Qinshan^a

a. College of Landscape Architecture; b. Institute of Ecological Civilization, Research Academy for Rural Revitalization of Zhejiang Province, Zhejiang A&F University, Hangzhou 311300, China

Received:2023-07-26 Online:2024-09-25 Published:2024-09-30

摘要/Abstract

摘要：

美丽乡村建设后,“谁来运营”成为新时代乡村建设的重要课题。浙江省余杭区通过创设农村职业经理人制度破解乡村运营难的问题,经过持续多年探索形成了丰富的实践经验。研究采用半结构访谈和扎根理论相结合的方法,选取余杭区15位农村职业经理人作为研究对象,对农村职业经理人如何有效赋能乡村运营展开质性分析。研究表明:农村职业经理人有效助力乡村运营的5个关键要素,按影响力排序依次为创新运营理念和手法、协调多元主体参与、获取政府支持、个人能力素养、村庄先天资源禀赋。面向从村庄整治过渡到村庄经营的浙江乡村建设新阶段,为更加有效推进乡村运营,持续深化“千万工程”,建议在提高乡村对专业人才的内生吸引力、提升乡村运营人才国家资源获取力、完善乡村产业发展力、借助数智科技新质生产力、聘请专业人做专业事等方面不断加强和推进。

关键词: 乡村运营, 乡村人才振兴, 农村职业经理人

Abstract:

After the construction of beautiful countryside, “who will operate” has become an important issue in the new era of rural construction. In Yuhang District, Zhejiang Province, a rural professional manager system has been created to solve the problem of rural operation, and a wealth of practical experience has been formed after years of exploration. In the present study, a combination of semi-structured interviews and rooted theory was employed, 15 rural professional managers in Yuhang District were selected as the research subjects, and how the rural professional managers effectively empowered rural operation was qualitatively analyzed. The study revealed the five key elements for rural professional managers, which effectively contributed to rural operation, in order of influence as the innovative operation concepts and techniques, coordinating the participation of multiple subjects, obtaining government support, personal competence, and innate resource endowment of villages. In order to promote rural operation more effectively and deepen Zhejiang’s “Green Rural Revival Program”, it was recommended to strengthen and promote the endogenous attraction of villages to professionals, enhance the national resource acquisition power of rural operation talents, improve the development power of rural industries, utilize the new productivity of digital intelligence and technology, and hire professionals to do professional work.

Key words: rural operation, revitalization of rural talents, rural professional manager

中图分类号:

F592.7

孙克杰, 蔡碧凡, 孙秦杉. 农村职业经理人如何有效赋能乡村运营?——基于浙江省余杭区15位农村职业经理人的访谈调研[J]. 浙江农业学报, 2024, 36(9): 2170-2183.

SUN Kejie, CAI Bifan, SUN Qinshan. How can rural professional managers effectively empower rural operation?: based on the interview research of 15 rural professional managers in Yuhang District, Zhejiang Province, China[J]. Acta Agriculturae Zhejiangensis, 2024, 36(9): 2170-2183.

图/表 1

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农村职业经理人如何有效赋能乡村运营?——基于浙江省余杭区15位农村职业经理人的访谈调研

How can rural professional managers effectively empower rural operation?: based on the interview research of 15 rural professional managers in Yuhang District, Zhejiang Province, China

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