Effect of health consciousness on pro-environmental behavior of scale breeding farmers: based on payment willingness for environmentally friendly feed

doi:10.3969/j.issn.1004-1524.2019.10.21

›› 2019, Vol. 31 ›› Issue (10): 1745-1757.DOI: 10.3969/j.issn.1004-1524.2019.10.21

• Agricultural Economy and Development • Previous Articles Next Articles

Effect of health consciousness on pro-environmental behavior of scale breeding farmers: based on payment willingness for environmentally friendly feed

WANG Anbang^1,2, HE Ke^1,2,*, ZHANG Junbiao^1,2

1. College of Economics & Management, Huazhong Agricultural University, Wuhan 430070, China;
2. Hubei Rural Development Research Center, Wuhan 430070, China

Received:2019-05-13 Online:2019-10-25 Published:2019-10-30

Abstract

Abstract: In order to explore the effect of health consciousness on the pro-environmental behavior willingness of large-scale pig farmers represented by environmentally friendly feed, 402 pig farmers in Hubei Province were selected as the research objects, and the Heckman two-stage model was used for empirical analysis, and the impact of health consciousness on different groups of large-scale pig farmers was discussed. The results showed that most scale farmers (78.97%) were willing to use environmental protection feed, and the average willingness to pay (WTP) was 6.69% (46.80 yuan each) of feed cost per pig. The level of health concern in health consciousness had a positive effect on scale breeding farmers to choose environmental protection feed, and the perception of health change had a positive effect on WTP of environmental protection feed. Through principal component analysis, it can be concluded that health consciousness had a direct and positive impact on the use and WTP for environmental protection feed on the whole. The difference analysis showed that there were significant differences among different groups of farmers with different health consciousness in the decision-making of willingness to pay for environmental protection feed. In view of this, this paper put forward some suggestions: government departments should strengthen environmental protection propaganda and promote the cultivation of health consciousness and environmental protection habits of large-scale farmers by various means; the characteristics of farmers as “rational economic man” should also be taken into account, and the adoption of environmental protection feed should become the norm of livestock industry by establishing and improving the corresponding reward and punishment system.

Key words: health consciousness, scale breeding farmers, environmental protection feed, willingness to pay

CLC Number:

WANG Anbang, HE Ke, ZHANG Junbiao. Effect of health consciousness on pro-environmental behavior of scale breeding farmers: based on payment willingness for environmentally friendly feed[J]. , 2019, 31(10): 1745-1757.

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Effect of health consciousness on pro-environmental behavior of scale breeding farmers: based on payment willingness for environmentally friendly feed

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