Study on promotion of tourism experience in Tengtou Village of Fenghua City of Ningbo based on web text and ASEB grid analysis

doi:10.3969/j.issn.1004-1524.2019.11.21

›› 2019, Vol. 31 ›› Issue (11): 1935-1944.DOI: 10.3969/j.issn.1004-1524.2019.11.21

• Agricultural Economy and Development • Previous Articles

Study on promotion of tourism experience in Tengtou Village of Fenghua City of Ningbo based on web text and ASEB grid analysis

SONG Nannan^1,2, CUI Huiping³, ZHANG Jianguo^1,2,*, ZHANG Mingru^1,2

1. School of Landscape Architecture, Zhejiang A&F University, Hangzhou 311300, China;
2. School of Tourism and Health, Zhejiang A&F University, Hangzhou 311300, China;
3. School of Continuing Education, Zhejiang A&F University, Hangzhou 311300, China

Received:2019-04-15 Online:2019-11-25 Published:2019-12-04

Abstract

Abstract: Tengtou Village of Fenghua City, Ningbo, as a 5A-level scenic spot, is a typical case of transforming the achievements of new rural construction into a scenic spot, which is called a scenic village in Zhejiang Province of China. It is of great significance for the construction of scenic villages during rural revitalization in recent years. In this paper, taking Tengtou Village of Ningbo as an example, we used two methods of web text analysis with the ROST Content Mining6 software and ASEB grid analysis to study tourism experience, and proposed some tourism experience improvement strategies for Tengtou Village. The results showed that tourists had the worst experience in facilities service and tourism activities, followed by poor experience in the village nature style and humanities, while they had the best experience in the scenic environment. According to the results, we proposed three suggestions to improve the quality of tourism experience for tourists in scenic village. Firstly, Tengtou village should condense its characteristics and develop advantages. Secondly, it must improve management ability and facilities services of the scenic spot. Thirdly, the village should innovate projects of experience activities and develop cultural products.

Key words: scenic village, tourism experience, web text analysis, ASEB, Tengtou Village

CLC Number:

S-9
F323.4

SONG Nannan, CUI Huiping, ZHANG Jianguo, ZHANG Mingru. Study on promotion of tourism experience in Tengtou Village of Fenghua City of Ningbo based on web text and ASEB grid analysis[J]. , 2019, 31(11): 1935-1944.

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Study on promotion of tourism experience in Tengtou Village of Fenghua City of Ningbo based on web text and ASEB grid analysis

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