Abstract: Based on the survey from ten provinces and cities in 2012， the breeding scale and mode， beekeepers characteristic， technology development， costbenefit analysis and pollination service were analyzed on Chinese honeybee industry. And the strengths， weaknesses， opportunities and threats for the industry were analyzed by using SWOT analysis， which could provide the reference for the sustainable development of honeybee industry．

Key words: honeybee industry, current situation, SWOT analysis