Acta Agriculturae Zhejiangensis ›› 2023, Vol. 35 ›› Issue (8): 1950-1959.DOI: 10.3969/j.issn.1004-1524.20230746

• Agricultural Economy and Development • Previous Articles     Next Articles

Research on development of rural tourism resources under background of common prosperity based on tourism gaze theory

WEI Xiaoliang1,2(), WANG Ying1,2   

  1. 1. Institute of Culture-Tourism Development in Zhejiang Province, Hangzhou 310002, China
    2. Tourism College of Zhejiang, Hangzhou 310002, China
  • Received:2023-06-13 Online:2023-08-25 Published:2023-08-29

Abstract:

Taking Longxian Village, Qingtian County, Zhejiang Province as the research case, taking common prosperity as the research entry point, starting from the perspective of subject and object in the micro region, and taking tourism gaze theory as the research framework, this paper investigated and studied the tourism resources in the cognition of community residents and tourists in rural tourism destinations, explored the differences of tourism resources in their cognition, and put forward development strategies to adapt to the development of tourism resources in rural areas. In addition, discussions were conducted on the promotion of regional economic development by rural tourism, the reduction of income disparities among residents, the ways for community residents to participate, and the issue of spatial justice in the process of tourism development. The research results indicated that there was a significant difference in the perception of tourism resources between community residents and tourists, and the richness of community cognition was greater than that of tourists From a spatial perspective, the scope of resources in community cognition was smaller than that of tourists’ cognition, and mostly revolved around one’s own living space and activity range.

Key words: tourism gaze theory, view of host and guest, common prosperity, rural tourism, tourism resource

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