Research on development of rural tourism resources under background of common prosperity based on tourism gaze theory

doi:10.3969/j.issn.1004-1524.20230746

Acta Agriculturae Zhejiangensis ›› 2023, Vol. 35 ›› Issue (8): 1950-1959.DOI: 10.3969/j.issn.1004-1524.20230746

• Agricultural Economy and Development • Previous Articles Next Articles

Research on development of rural tourism resources under background of common prosperity based on tourism gaze theory

WEI Xiaoliang¹^,²(), WANG Ying¹^,²

1. Institute of Culture-Tourism Development in Zhejiang Province, Hangzhou 310002, China
2. Tourism College of Zhejiang, Hangzhou 310002, China

Received:2023-06-13 Online:2023-08-25 Published:2023-08-29

Abstract

Abstract:

Taking Longxian Village, Qingtian County, Zhejiang Province as the research case, taking common prosperity as the research entry point, starting from the perspective of subject and object in the micro region, and taking tourism gaze theory as the research framework, this paper investigated and studied the tourism resources in the cognition of community residents and tourists in rural tourism destinations, explored the differences of tourism resources in their cognition, and put forward development strategies to adapt to the development of tourism resources in rural areas. In addition, discussions were conducted on the promotion of regional economic development by rural tourism, the reduction of income disparities among residents, the ways for community residents to participate, and the issue of spatial justice in the process of tourism development. The research results indicated that there was a significant difference in the perception of tourism resources between community residents and tourists, and the richness of community cognition was greater than that of tourists From a spatial perspective, the scope of resources in community cognition was smaller than that of tourists’ cognition, and mostly revolved around one’s own living space and activity range.

Key words: tourism gaze theory, view of host and guest, common prosperity, rural tourism, tourism resource

CLC Number:

WEI Xiaoliang, WANG Ying. Research on development of rural tourism resources under background of common prosperity based on tourism gaze theory[J]. Acta Agriculturae Zhejiangensis, 2023, 35(8): 1950-1959.

Figures/Tables 4

References 20

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类目 Category	类别 Type	人数 Number of people
性别Gender	男Male	42
	女Female	38
年龄Age	≤15	0
	16~30	2
	31~45	11
	45~60	50
	≥61	17
受教育程度	小学及以下Primary school and below	12
Education	初中Middle school	46
level	高中High school	19
	大专或本科College	3
	研究生及以上Master degree or above	0
收入来源	农业生产Agricultural production	25
Source of	经营农家乐Managing agritainment	16
income	外出务工Migrant workers	10
	工资性收入Wage	9
	侨汇Overseas remittance	18
	其他Others	2

类目 Category	类别 Type	人数 Number of people
性别Gender	男Male	42
	女Female	38
年龄Age	≤15	0
	16~30	2
	31~45	11
	45~60	50
	≥61	17
受教育程度	小学及以下Primary school and below	12
Education	初中Middle school	46
level	高中High school	19
	大专或本科College	3
	研究生及以上Master degree or above	0
收入来源	农业生产Agricultural production	25
Source of	经营农家乐Managing agritainment	16
income	外出务工Migrant workers	10
	工资性收入Wage	9
	侨汇Overseas remittance	18
	其他Others	2

类别 Types		问卷样本信息 Questionnaire sample information		访谈样本信息 Interview sample information
项目 Category	属性 Attribute	样本量 Sample size	占比 Proportion/%	样本量 Sample size	占比 Proportion/%
性别Gender	男Male	117	50.87	13	56.52
	女Female	113	49.13	10	43.48
年龄Age	≤20	12	5.21	0	0
	21~30	64	27.83	2	8.70
	31~40	84	36.52	9	39.13
	41~50	54	23.48	6	26.08
	51~60	12	5.22	4	17.39
	≥61	4	1.74	2	8.70
文化程度	初中或以下Junior high school or below	68	29.57	15	65.22
Education	高中/中专/职高	72	31.30	5	21.74
level	High school/technical secondary school/vocational high school
	大专/本科College	65	28.26	3	13.04
	硕士及以上Master degree or above	25	10.87	0	0
职业	政府机关Government agencies	27	11.74	2	8.70
Occupation	事业单位Public institutions	30	13.04	3	13.04
	个体工商Individual business	56	24.35	9	39.13
	企业职工Staff and workers of enterprise	43	18.69	1	4.35
	学生Students	40	17.39	0	0
	农民Farmer	26	11.31	3	13.04
	其他others	8	3.48	5	21.74
月收入	≤3 000	66	28.69	3	13.04
Monthly	3 001~6 000	85	36.96	3	13.04
income	6 001~9 000	47	20.43	6	26.08
	9 001~12 000	18	7.82	9	39.14
	>12 000	14	6.10	2	8.70

类别 Types		问卷样本信息 Questionnaire sample information		访谈样本信息 Interview sample information
项目 Category	属性 Attribute	样本量 Sample size	占比 Proportion/%	样本量 Sample size	占比 Proportion/%
性别Gender	男Male	117	50.87	13	56.52
	女Female	113	49.13	10	43.48
年龄Age	≤20	12	5.21	0	0
	21~30	64	27.83	2	8.70
	31~40	84	36.52	9	39.13
	41~50	54	23.48	6	26.08
	51~60	12	5.22	4	17.39
	≥61	4	1.74	2	8.70
文化程度	初中或以下Junior high school or below	68	29.57	15	65.22
Education	高中/中专/职高	72	31.30	5	21.74
level	High school/technical secondary school/vocational high school
	大专/本科College	65	28.26	3	13.04
	硕士及以上Master degree or above	25	10.87	0	0
职业	政府机关Government agencies	27	11.74	2	8.70
Occupation	事业单位Public institutions	30	13.04	3	13.04
	个体工商Individual business	56	24.35	9	39.13
	企业职工Staff and workers of enterprise	43	18.69	1	4.35
	学生Students	40	17.39	0	0
	农民Farmer	26	11.31	3	13.04
	其他others	8	3.48	5	21.74
月收入	≤3 000	66	28.69	3	13.04
Monthly	3 001~6 000	85	36.96	3	13.04
income	6 001~9 000	47	20.43	6	26.08
	9 001~12 000	18	7.82	9	39.14
	>12 000	14	6.10	2	8.70

类别Types		具体表现形式Specific manifestations
社区认知 Community	地方传统饮食 Local traditional diet	糖糕、五加皮炖猪脚、红烧田鱼等。Glutinous sweet cake,stewed pig feet with Acanthopanax gracilistylus,braised field fish in brown sauce,etc
cognition	地方作物品种 Local crop varieties	豇豆、葫芦、芸豆、四季豆、黄瓜、丝瓜、韭菜、茄子、秋葵、苋菜、苦瓜、苦菜、冬瓜、八棱瓜、刀豆、山药、根豆、扫帚菜、毛芋、洋姜、洋芋、生姜、苦麻、苦苦丁、板栗、桃树、番薯、黑豆、绿豆等 Cowpea, gourd, kidney bean, green bean, cucumber, luffa, leek, eggplant, okra, amaranth, bitter gourd, bitter cabbage, wax gourd, eight winged melon, concanavalin, yam, root bean, broomstick vegetable, taro, ginger, sweet potato, ginger, bitter hemp, bitter kuding, chestnut, peach tree, sweet potato, black bean, mung bean, etc
	地方特色建筑 Local characteristic buildings	吴乾奎故居、吴氏宗祠、娘娘庙、教堂、怡乐楼、龙源山庄等 Building of Wuqiankui, Wu Ancestral Hall, Niangniang Temple, Church, Building of Yile, Longyuan Villa, etc
	地方自然风貌 Local natural scenery	奇云山、稻田养鱼景观等 Qiyun Moutain, Rice-fish landscape, etc
	地方中药材 Local traditional Chinese medicine	五加皮、生地、车前草、鱼腥草等 Acanthopanax gracilistylus, Rehmannia glutinosa, Plantogo asiatica, Houttuynia cordata, etc
	地方民间节事 Local folk festivals and events	春节、华侨文化、采茶歌、清明节、端午节等 Spring Festivals, Huaqiao culture, Tea picking rest, Tomb Sweeping Day, the Dragon Boat Festival, etc
游客认知 Tourists	地方传统饮食 Local traditional diet	五加皮炖猪脚、红烧田鱼等 Stewed pig feet with Acanthopanax gracilistylus, braised field fish in brown sauce, etc
cognition	地方作物品种 Local crop varieties	豇豆、葫芦、芸豆、四季豆、黄瓜、丝瓜、韭菜、茄子、秋葵、苋菜、苦瓜、苦菜、冬瓜、八棱瓜、刀豆、南瓜、山药、根豆、扫帚菜、毛芋、洋姜、洋芋、生姜、苦麻、水稻等 Cowpea, gourd, kidney bean, green bean, cucumber, luffa, leek, eggplant, okra, amaranth, bitter gourd, bitter cabbage, wax gourd, eight winged melon, concanavalin, pumpkin, yam, root bean, broomstick, taro, ginger, taro, ginger, bitter hemp, rice, etc
	地方特色建筑 Local characteristic buildings	吴乾奎故居、吴氏宗祠、龙源山庄、应梦山庄等 Building of Wuqiankui, Wu Ancestral Hall, Longyuan Villa, Yingmeng Villa, etc.

Research on development of rural tourism resources under background of common prosperity based on tourism gaze theory

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