Abstract: Rural residential environment is important for rural development. Rural landscape visual quality assessment is the scientific basis for rural planning. In the present study， the visual quality of rural residential landscape in Zhejiang Province was evaluated through both public perception\|based and expert/design approaches. With photographs evaluation methods， 24 representative photos from over 2 000 photos were selected and used in the survey to rank rural residential landscape. Meanwhile， the relationship between visual preference and 5 latitudes and 15 landscape elements was explored via correlation and regression analysis. It was shown that the rural residential landscape assessment had a significant correlation with “order”， “cleanliness”， “ecology”， “specialty” and “diversity”. Statistical analysis also showed that “building color” and “positive man\|made elements” had a significant positive impact. According to these findings， suggestions were proposed from aspects of overall view protection， ecological protection and local specialties development.

Key words: landscape visual assessment, residential environment, civil dwelling, Zhejiang Province