Acta Agriculturae Zhejiangensis ›› 2022, Vol. 34 ›› Issue (8): 1796-1805.DOI: 10.3969/j.issn.1004-1524.2022.08.23

• Agricultural Economy and Development • Previous Articles     Next Articles

Driving effect and influence path of “agricultural makers” in rural development of Zhejiang Province, China

FU Jiayi1(), TONG Lei1, SU Fei1, ZHENG Ke1, LI Hailin2, CAO Yirong3,*(), SU Na4   

  1. 1. School of Tourism and Urban-Rural Planning, Zhejiang Gongshang University, Hangzhou 310018, China
    2. School of Statistics and Mathematics, Zhejiang Gongshang University, Hangzhou 310018, China
    3. School of Management, Zhejiang Gongshang University Hangzhou College of Commerce, Tonglu 311599, Zhejiang, China
    4. School of Tourism Planning and Design, Tourism College of Zhejiang, Hangzhou 311231, China
  • Received:2021-10-11 Online:2022-08-25 Published:2022-08-26
  • Contact: CAO Yirong

Abstract:

In the context of rural revitalization, Zhejiang Province, China was selected as the case area in the present study. Based on the filed survey, the driving effect and influence path of “agricultural makers” in rural development were explored via factorial analysis etc. It was shown that “agricultural makers” played obvious driving effect in rural development, and the effect was concentrated in the aspects of attracting investment and increasing the number of college students returning hometown. According to the driving mode in rural development, “agricultural makers” could be divided into 4 types, namely, “brand creation type” “innovative technology type” “innovative organization type” and “entrepreneurial growth type”, and the driving effect of the above 4 types decreased in sequence. “Agricultural makers” changed the financial capital, material capital, social capital and human capital in the process of innovation and entrepreneurship. During the rural development, the contribution of these four kinds of capitals decreased in sequence. There was a clear path dependence within financial capital, material capital, social capital and human capital. Among them, financial capital was the basis, and played a key role in rural development, while human capital was the most indirect one. Finally, corresponding optimization suggestions were proposed to accurately improve the driving effect of “agricultural makers” in rural development.

Key words: “agricultural makers”, driving effect, influence path, rural revitalization, Zhejiang Province

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