›› 2020, Vol. 32 ›› Issue (2): 367-372.DOI: 10.3969/j.issn.1004-1524.2020.01.21

• Agricultural Economy and Development • Previous Articles     Next Articles

Analysis on influencing factors of farmers’ land circulation willingness from perspective of behavioral economics: a case study of Zhejiang farmers

XU Lianjun   

  1. College of Civil Engineering and Architecture, Zhejiang University of Water Resources and Electric Power, Hangzhou 310018, China
  • Received:2019-11-03 Online:2020-02-25 Published:2020-03-13

Abstract: Based on 282 households’ questionnaire in Ningbo City and Lishui City of Zhejiang Province, a theoretical analysis of farmers’ willingness to land circulation was conducted from the perspective of behavioral economics. It was determined that the three factors affecting farmers’ land circulation willingness consisted of basic situation of farmers, land circulation environment, and the expected benefit from land circulation. An empirical study was conducted by using Logistic model. It was shown that the age and gender, annual income, employment status of farmers, the expected reasonable rent, and the land circulation mode had significant impact on farmers’ land circulation willingness.

Key words: farmer behavior, rural land circulation, Zhejiang

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