Abstract: “Zhejiang farmer mailbox” was established and designed according to the general construction planning of “digital Zhejiang” and the principle of “promoting in use” for farmers through developing convenient, practical and manageable system application software in use of internet technology. Based on the principles of users' need and the purposes of convenience and practicability, the farmer mailbox should be registered and used in real name system and was connected with mobile phones, which made it possible for farmers to communicate with each other bi\|directionally on-line or off\|line by means of computer and mobile short message. The farmer mailbox was a public service platform led by government and oriented to “Three Agriculture (Agriculture, Farmer and Village)” with functions such as personal communication, e-commerce, e-government, agricultural technology service, office communication and information integration gathered in internal whole．

Key words: Zhejiang, farmer mailbox, digitalization, agricultural informatization